• You can't see the forest when you're in it.

    We help businesses discover their best opportunities through qualitative and quantitative research.

  • Meet the Team

    WBB is a research and design strategy partnership.

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    ecopsychosocial design

    Brie used to run social services in a psychiatric hospital, where she created person-centered care journeys that engaged patients in the design of their own treatment plans. She got a taste for the scale of the impact of that approach when the process was adopted by the Philadelphia Department of Behavioral Health. In 2015, Brie left clinical practice to design products and strategies that help people live and do better. She regularly translates between and among industry-specific jargon.

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    agitational strategy

    Since 1998, Ben's work with Fortune 100 companies, multi-national agencies, and entrepreneurs has focused on developing human-centered experiences. Combining qualitative and quantitative research techniques, Ben helps teams weave stories from data, and distill meaning from anecdotes. In 2011 Ben struck out on his own to focus on delivering deep insight and enhancing client teams' abilities to create beautiful experiences. See and hear more @BenJLevin, @TheNinjaGoat and BenLevin.com

  • We Don't Know the Answer

    But we will help you figure it out.

  • Work with Us

    Send Us an Email, Visit, or Call

    399 Market St. Suite 360
    Philadelphia, PA 19106

    by identifying where impact will be greatest.

    Why Us

    Our Design Strategy Drives Growth

    You have a lot of plates spinning. You don't have a spare research-driven design team to dedicate to the discovery, testing & implementation of ideas you're brewing.


    We'll work with you to identify and map growth strategies you can own and take credit for, while you stay focused on running your business.

    What do We Do

    Experience and Service Design

    Our approach scales to your needs, and brings a fresh perspective to your ecosystem of users, stakeholders, tools, business goals, culture, and leadership style.



    How do We Do It

    Blending Quantitative and Qualitative Insight

    Measurements that matter.

    Human(s are) Factors

    Because People Aren't Rational.

    We help clients to identify the human factors in their particular ecosystem of people and tools that make new ideas exciting, and challenging!





  • Selected Clients

    A sampling of our work

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  • See the forest .

    A simple approach, executed with care

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    Research outside: What are they doing?

    We define audiences, what drives them, and what they're doing to meet their needs currently.


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    Research inside: What are we doing?

    We get to know your business-- the culture, tools, leadership style, business goals, and project optics-- so that we design a strategy that makes sense for your unique position in time and space.

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    Strategy: Story, Why it Matters, What to do

    We design and execute research, dig into existing data, and deliver a tactical roadmap of evolutionary improvements.


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    Design: Plan and Do

    We build experiences around humans

  • Clients Love Us

    and the feeling is mutual

    "While we've been debating about our product and our brand, WBB's advice has been spot on: now we know that we’re on the right path.”


    - Eva A, Capital One

  • One - Two Punch

    Our research and strategy is for:

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    The people your system serves.

    Psychoanalytic analysis of needs and behaviors.

    • What are your customers yearning for? 
    • How are they managing currently?
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    The people in your system.

    Ecosystemic strategies custom-built for your people at your unique position in time and space.

    Innovation is not a one-size-fits-all situation. Our ecosystemic design solutions take into account what you need to produce, prove, and induce. #nojudgment

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